Every family deserves a safe place to call home. This was the belief that inspired Colin Johnson, Founder and CEO, to start WholeStory Hammocks.This belief turned into our mission of alleviating families from extreme poverty. Colin was looking for a product and location where he could have to most impact on the people who most needed it.
Nicaragua seemed like the perfect place to start. Nicaragua is the 2nd poorest country in the western hemisphere with 46% of the population is below the poverty line, living on less than $2 a day. Yet Colin also discovered that Nicaragua is home to artisans who make some of the most beautiful hammocks in the world. Colin saw an opportunity and he took it.
After his freshman year of college at the University of Dayton, Colin took a trip to Nicaragua in hopes of starting a hammock company that would help those in need. He first met the Suazo family in Masaya, Nicaragua. This family had been hand-making hammocks for over 80 years. After seeing the skill and artistry that went into each individual hammock Colin fell in love with the product and wanted to share with his customers the beauty of these hammocks. He then went to El Sauce, Nicaragua to meet the great people of the 4 Walls Project. Colin visited local villages throughout El Sauce and saw first hand the extreme poverty that existed in rural Nicaragua. Families' homes were built out of sticks and plastic wrap; an extremely unsafe environment to raise a family. These families needed a safe place to call home and Colin needed to help.
When he returned to the States, Colin created a simple business model that would allow his customers to be the key catalyst in the impact the company created. The model is simple...
For every 100 hammocks that we sell, we fund a home to be built for a Nicaraguan family in need. We call this model the "Power of 100".